Local Content on the World Wide Web: Maintaining radio as an information channel by the local government
DOI:
https://doi.org/10.15575/cjik.v9i1.45749Keywords:
local radio, convergence strategy, Radio KandagaAbstract
The digital transformation has significantly impacted all media sectors, including local government-managed radio. Amid the rapid development of technology and the declining popularity of analog radio, Local Public Broadcasting Institutions (LPPL) are required to innovate to remain relevant and reach broader audiences. This study aims to analyze the media convergence strategies adopted by Radio Kandaga, an LPPL owned by the Bandung Regency Government, to sustain its presence through digital platforms. This research employed a qualitative approach using a case study design conducted over two months (November–December 2024). Data collection techniques included direct observation, in-depth interviews with key informants, and document analysis. The findings indicate that Radio Kandaga implemented convergence strategies through web-based streaming, the use of social media, and the involvement of younger generations as digital content managers. These strategies began with audience behavior observation, followed by adaptive cross-platform programming, and concluded with user engagement-based evaluation. In conclusion, Radio Kandaga has successfully adopted a contextual and adaptive digital strategy that aligns with changing audience media consumption patterns while maintaining its local character as part of its public information service mission and efforts to strengthen transparent local governance.
References
Dai, Y., & Li, J. (2022). Impact of Participatory Community Planning on Publicity in Public Space Renewal Based on Machine Learning Algorithm Based on Child-friendly Concept. International Transactions on Electrical Energy Systems, 2022, 1–11. https://doi.org/10.1155/2022/5903528.
Ding, C., Fung, H.-G., & Zhang, Y. (2023). Yin-yang framework of decision-making: Development and assessment of Yin-yang decision-making styles questionnaire. Personality and Individual Differences, 205, 112090. https://doi.org/10.1016/j.paid.2023.112090.
Fakhruroji, M. (2017). Dakwah di Era Media Baru: Teori dan Aktivisme Dakwah di Internet. Simbiosa Rekatama Media.
Fakhruroji, M. (2024). Teori-teori New Media: Perspektif Komunikasi, Sosial-Budaya, dan Politik-Ekonomi. Simbiosa Rekatama Media.
Farhi, P. (2009). The Twitter explosion. American Journalism Review, 31(3), 26–31.
Ferguson, D. A., & Greer, C. F. (2011). Local Radio and Microblogging: How Radio Stations in the U.S. are Using Twitter. Journal of Radio & Audio Media, 18(1), 33–46. https://doi.org/10.1080/19376529.2011.558867.
Hatika, M. (2018). Strategi Pemberitaan (LKBN) Antara Biro Riau dalam Menghadapi Persaingan dengan Media Online. JOM FISIP, 5(1), 1–27.
Larson, C., Schlundt, D., Patel, K., Goldzweig, I., & Hargreaves, M. (2009). Community Participation in Health Initiatives for Marginalized Populations. Journal of Ambulatory Care Management, 32(4), 264–270. https://doi.org/10.1097/JAC.0b013e3181ba6f74.
Lind, R. A., & Medoff, N. J. (2009). Radio stations and the World Wide Web. Journal of Radio Studies, 6(2), 203–221.
Masduki. (2001). Jurnalistik Radio: Menata Profesionalisme Reporter dan Penyiar. LkiS Yogyakarta.
McDowell, W., & Dick, S. J. (2003). Switching radio stations while driving: Magnitude, motivation, and measurement issues. Journal of Radio Studies, 10(1), 46–62.
Mufid, M. (2010). Komunikasi Regulasi dan Penyiaran. Prenada Media.
Pantic, M. (2022). Local Media in a Digital Market: Establishing Niche and Promoting Original Reporting to Ensure Sustainability. Journalism Practice, 16(8), 1736–1752. https://doi.org/10.1080/17512786.2021.1874483.
Punch, S. (n.d.). Resilience and well-being. In Local childhoods, global issues (pp. 205–252). Bristol University Press. https://doi.org/10.2307/j.ctt1t89jtv.10.
Resita, D., & Junaidi, A. (2018). Analisis Strategi Pemberitaan Media Alternatif untuk Isu-Isu Berkaitan Dengan Kekerasan Pada Perempuan (Studi Kasus Magdalene Sebagai Media Online). Koneksi, 2(2).
Riswandi. (2009). Dasar-dasar Penyiaran. Graha Ilmu.
Rohmah, I. R. (2017). Strategi Pemberitaan Program 1 RRI Bandung.
Romli, A. S. (2004). Broadcast Journalism: Panduan Menjadi Penyiar, Reporter, dan Scriptwriter. Nuansa.
Romli, A. S. (2005). Jurnalistik Terapan: Pedoman Kewartawanan dan Kepenulisan. Batic Press.
Rose Cooling, C. (2022). Community radio’s amplification of communication for social change. Journal of Radio & Audio Media, 29(2), 489–491. https://doi.org/10.1080/19376529.2022.2111640.
Santana, S. (2005). Jurnalisme Kontemporer. Yayasan Obor Indonesia.
Shobana, N. (2024). Community Involvement and Engagement (CIE): A Pathway to Equitable and Effective Healthcare. Batticaloa Medical Journal, 18(2), 57–60. https://doi.org/10.4038/bmj.v18i2.56.
Shofiya Asy’ari, N. A. (2022). Music And Local Information As Influential Broadcast Radio Content. Proceedings of the U-Go Healthy International Conference, U-Go Healthy 2020, 29 March 2020, Pacitan, East Java, Indonesia. https://doi.org/10.4108/eai.29-3-2020.2314903.
Sjuchro, D. W., Khadijah, U. L. S., & Sjafirah, N. A. (2021). Community for Community: A Significant Feature of Community Radio for Economic Development. Review of International Geographical Education, 11(5), 93–99.
Srivastava, D. S. (2022). Community Radio: An Emerging Platform for Awareness and Empowerment. South Asian Research Journal of Humanities and Social Sciences, 4(1), 66–70. https://doi.org/10.36346/sarjhss.2022.v04i01.007.
Sterling, C. H. (2006). Transformation: The 1996 Act reshapes radio. Federal Communications Law Journal, 58(3), 593–602.
Tasisa Dinsa, M., & Teshome Taddese, E. (2024). Social Media Strategies for EFL Students: Enhancing Speaking Proficiency. GIST – Education and Learning Research Journal, 28(28). https://doi.org/10.26817/16925777.1594.
Abelman, R. (2005). Tuning in to radio: Promoting audience transference during frequency shifts. Journal of Radio Studies2, 12(1), 14–31
Ajisafe, I. O. (2021). Radio as a Tool for National Development. Asian Journal of Education and Social Studies, 1–9. https://doi.org/10.9734/ajess/2021/v14i330354
Astuti, S. I. (2008). Jurnalisme Radio. Simbiosa Rekatama Media.
Attuh, S., & Kankam, P. K. (2024). Community Radio as an Information Dissemination Tool for Sustainable Rural Development in Ghana. Journal of Radio & Audio Media, 31(1), 248–270. https://doi.org/10.1080/19376529.2022.2146119
Bolter, J. D., & Grusin, R. (2000). Remediation: Understanding New Media. MIT Press.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Ahmad Yani, Dian Wardiana Sjuchro
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish articles in Communicatus: Jurnal Ilmu komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
