The Affinity of Local Political Branding Toward The Distinction of Constituent Taste in NTT
DOI:
https://doi.org/10.15575/cjik.v9i1.45376Keywords:
distinction, taste, constituents, political brandingAbstract
This study examines the relationship between candidates’ branding politic and the political preferences (selera) of voter groups during the 2024 Nusa Tenggara Timur (NTT) gubernatorial election. The research is grounded in the strong influence of local political culture in shaping political orientation, both among elites and the general public. The main objectives of this study are: (1) to identify the distingsi of political selera among the public based on their ideal leadership qualifications, and (2) to analyze the alignment between candidates’ branding politik and those political selera. This research employs a critical approach with a single-case study design. The findings reveal three categories of voter selera politik: Legitimate Taste (upper class), Middle-Brow Taste (middle class), and Popular Taste (lower class). The three gubernatorial candidate pairs presented distinct branding: Lema–Natalia portrayed a millennial-opposition figure; Lena–Asadoma emphasized political networks and accommodative communication; Kamlasi–Garu highlighted local Timorese identity. All candidates capitalized on symbolic capital to reach middle- and lower-class voters. The study concludes that political preference in NTT is not entirely shaped by rationality, but rather by culturally and symbolically embedded selera. This research underscores that the hegemony of local political culture remains highly dominant in the dynamics of political contestation and strategy in NTT
References
Abdullah, M. (2019). Rational Political Behaviour of Young Generation Voters. International Journal of Pedagogy of Social Studies, 4(1). https://doi.org/10.17509/ijposs.v4i1.17961
Alfaruqy, M. Z., & Padmonurcahyo, A. (2023). What Drives Political Engagement of the Young Generation? A Political Psychology Study. Indonesian Journal of Religion and Society, 5(1). https://doi.org/10.36256/ijrs.v5i1.335
Aspinall, E., & Berenschot, W. (2019). Democracy for sale: Pemilihan Umum, Klientelisme, dan Negara di Indonesia. In Journal politic science.
Azhar, A. A. (2017). Pencitraan Politik Elektoral: Kajian Politik Segitiga PAN Dalam Merebut Simpati Masyarakat. Yogyakarta:Atap Buku.
Bakker, B. N. (2023). Personality Approaches To Political Behavior. In The Oxford Handbook of Political Psychology, Third Edition. https://doi.org/10.1093/oxfordhb/9780197541302.013.2
Bataona, M. R., & Bajari, A. (2017). Relasi Kuasa Dan Simbol Ekonomi-Politik Gereja Dalam Kontestasi Politik Lokal Provinsi Ntt. Jurnal Kajian Komunikasi, 5(2). https://doi.org/10.24198/jkk.v5i2.8831
Bourdieu, P. (2018). Distinction: A social critique of the judgement of taste. In Inequality: Classic Readings in Race, Class, and Gender. https://doi.org/10.4324/9781315680347-10
BPS NTT. (2024). Provinsi Nusa Tenggara Timur Dalam Angka.
Bühlmann, M., Merkel, W., & Wessels, B. (2008). The Quality of Democracy: Democracy Barometer for Established Democracies. Social Science Research, 10(10).
Cheong, H. I., Lyons, A., Houghton, R., & Majumdar, A. (2023). Secondary Qualitative Research Methodology Using Online Data within the Context of Social Sciences. International Journal of Qualitative Methods, 22. https://doi.org/10.1177/16094069231180160
Creswell. (1998). Qualitative Inquiry: Choosing Among Five Traditions. Sage Publications.
Curiel, C. P., & Rivas-de-Roca, R. (2023). Geopolitics, Public Communication and Social Cohesion Facing the Crisis of Democracy: Risks and Challenges. In Geopolitics, Public Communication and Social Cohesion Facing the Crisis of Democracy: Risks and Challenges. https://doi.org/10.3390/books978-3-0365-8946-6
De Keere, K. (2018). Political distinction: searching for a structural similarity between class and politics in Flanders (Belgium). European Societies, 20(3). https://doi.org/10.1080/14616696.2017.1371320
Erb, M. (2011). Talk of corruption in Eastern Indonesian communities: Reactions to local government in the post-Suharto reform era. In Asian Journal of Social Science (Vol. 39, Issue 2). https://doi.org/10.1163/156853111X565878
Falcon, W. P. (2006). The Politics and Economics of Indonesia’s Natural Resources Edited by Budy P. Resosudarmo . Asian-Pacific Economic Literature, 20(2). https://doi.org/10.1111/j.1467-8411.2006.00184_5.x
Fashri, F. (2014). Pierre Bourdieu : Menyingkap Kuasa Simbol. Jalasutra.
Febriandika, N. R., Rahayu, C., & Kumar, R. (2022). The Determinant Factors of Poverty in Eastern Indonesia: Evidence from 12 Provinces. JEJAK, 15(2). https://doi.org/10.15294/jejak.v15i2.36675
Forshee, J. (2006). Culture and Customs of Indonesia. In Culture and Customs of Indonesia. https://doi.org/10.5040/9798400635434
Garda Indonesia. (2024, September). SPK di Malaka: Kami Tak Boleh Disebut “Timor Kouk.” Garda Indonesia.
Gkartzonikas, C., & Gkritza, K. (2019). What have we learned? A review of stated preference and choice studies on autonomous vehicles. Transportation Research Part C: Emerging Technologies, 98. https://doi.org/10.1016/j.trc.2018.12.003
Hardiman, N. (2006). Politics and social partnership: Flexible network governance. Economic and Social Review, 37(3).
Indikator. (2024). Evaluasi Publik Terhadap 10 Tahun Pemerintahan Presiden Joko Widodo .
Johnson, M. (2020). Electoral Discrimination: The Relationship between Skin Color and Vote Buying in Latin America. World Politics, 72(1). https://doi.org/10.1017/S0043887119000145
Joshi, D. K. (2021). A New Conceptualization of the Political Left and Right: One Dimension, Multiple Domains. Canadian Journal of Political Science, 54(3). https://doi.org/10.1017/S0008423921000408
Karman. (2015). Konstruksi Realitas Sosial Sebagai Gerakan Pemikiran (Sebuah Telaah Teoretis Terhadap Konstruksi Realitas Peter L. Berger). Jurnal Penelitian Dan Pengembangan Komunikasi Dan Informatika, 5(3).
Larasati, Y. G., & Fernando, H. (2023). Preferensi calon pemimpin di pemilihan umum tahun 2024 dalam pemberitaan media online. Interaksi: Jurnal Ilmu Komunikasi, 12(1). https://doi.org/10.14710/interaksi.12.1.164-181
Ma, Z., & Cao, Y. (2023). Political Participation in China: Towards a New Definition and Typology. Social Sciences, 12(10). https://doi.org/10.3390/socsci12100531
Mas’amah, M., Leuape, E. S., Nafie, J. A., Jelahut, F. E., & Nggaba, S. N. (2023). Political Communication Practice of Cipayung Student Organization, Kupang- NTT Province. Komunikator, 15(1). https://doi.org/10.18196/jkm.16647
Muchtar, K., & Aliyudin. (2019). Public Relations Politik Partai Keadilan Sejahtera dalam Pemilukada Jawa Barat. Communicatus: Jurnal Ilmu Komunikasi, 3(1), 61–78. https://doi.org/10.15575/cjik.v3i1.5047
Muhtadi, B. (2019). Vote Buying in Indonesia: The Mechanics of Electoral Bribery. In Palgrave Macmillan.
Negong, Y. Y. (2017). Politik Identitas Dalam Pemilihan Gubernur Nusa Tenggara Timur 2013 Di Kota Kupang. In Politika: Jurnal Ilmu Politik (Vol. 8, Issue 2).
Onodera, H., Lefort, B., Maiche, K., & Laine, S. (2020). Dynamics of engagement among youth in Arab Mediterranean countries. Journal of North African Studies, 25(2). https://doi.org/10.1080/13629387.2018.1547197
Oser, J. (2022). The Effectiveness of Different Forms of Political Participation. In The Oxford Handbook of Political Participation. https://doi.org/10.1093/oxfordhb/9780198861126.013.46
Pratomo, D. S., Syafitri, W., & Anindya, C. S. (2020). Expanding Middle Class in Indonesia. The Journal of Indonesia Sustainable Development Planning, 1(3). https://doi.org/10.46456/jisdep.v1i3.103
Rahman, M. F. (2021). Studi Interpretative Phenomenological Analysis Habitus Kelas Dan Perilaku Memilih Dalam Komunikasi Politik Dengan Pendekatan Strukturalisme Genetik Pierre Bourdieu . Universitas Indonesia.
Rocca, J. L. (2017). Governing from the middle? Understanding the making of China’s middle classes. In To Govern China: Evolving Practices of Power. https://doi.org/10.1017/9781108131858-009
Roen, Y. A., Suharko, S., & Azca, M. N. (2023). Construction of Ethno-Religious Identity in Nusa Tenggara Timur Local Politics. Politik Indonesia: Indonesian Political Science Review, 8(1). https://doi.org/10.15294/ipsr.v8i1.38546
Santoso, D. (2015). Linguistic politeness strategies in Javanese political discourse. Unpublished Thesis, November.
Stake, R. E. (1995). The Art of Case Study Research: Perspectives on Practice. In Thousand Oaks, CA, Sage.
Sutrisno, M., & Putranto, H. (2005). Teori-Teori Kebudayaan. Kanisius.
Syafhendry. (2016). Perilaku Pemilih Teori dan Praktek. In Angewandte Chemie International Edition, 6(11), 951–952.
Touseef, M., Khan, B. B., Ali, S., Abbas, H. N., & Raza, A. (2023). The Influence of Cultural Values and Norms on Political Attitudes and Behavior: A Sociological Study. Advanced Qualitative Research, 1(2). https://doi.org/10.31098/aqr.v1i2.1744
Wallwey, C., & Kajfez, R. L. (2023). Quantitative research artifacts as qualitative data collection techniques in a mixed-methods research study. Methods in Psychology, 8. https://doi.org/10.1016/j.metip.2023.100115
Webb, J., Schirato, T., & Danaher, G. (2020). Understanding Bourdieu. In Understanding Bourdieu. https://doi.org/10.4324/9781003118305
Wuryandari, G. (2016). Meneropong Nusa Tenggara Timur Menakar Masalah, Menawar Solusi. In LIPI Press.
Yin, R. K. (2002). Case Study Research : Design and Methods. Sage.
Zaini, A., Sumirat, R., & Ridho, M. Z. (2023). Identity Politics in Electoral Politics. POLITICON : Jurnal Ilmu Politik, 5(2), 137–162
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Emanuel Sowe Leuape, Mikhael, Donna, Yoseph, Benjamin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish articles in Communicatus: Jurnal Ilmu komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
