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Jayusman H, Khotimah S, Jannah W, Rupa MK, Nurlaela F. GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR. Branding: JBM [Internet]. 2024 Dec. 28 [cited 2025 Dec. 18];3(2):29-41. Available from: http://103.55.33.27/index.php/branding/article/view/44560