Karina, Mona, Rinto Rivanto, Hasan Basri, and Endang Iryani. “GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM”. Branding: Jurnal Manajemen dan Bisnis 4, no. 1 (May 6, 2025): 32–44. Accessed December 17, 2025. http://103.55.33.27/index.php/branding/article/view/45449.