Fatmawati, Endang, Mohammad Abdul Mukhyi, Agus Leonard Togatorop, Wilson Marpaung, and Ahmad Muhajir. “ENTREPRENEURSHIP AND ETHICS NAVIGATING THE CHALLENGES OF ETHICAL BUSINESS PRACTICES IN STARTUPS”. Branding: Jurnal Manajemen dan Bisnis 3, no. 1 (May 30, 2024). Accessed December 17, 2025. http://103.55.33.27/index.php/branding/article/view/36581.