SURAHARTA, I Made; DJAJASINGA, Nico; FAUZIAH, Luluk; ANDAYANI, Sri Umiatun; MASHUDI, Mashudi. EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 2, n. 1, 2023. DOI: 10.15575/jb.v2i1.29193. Disponível em: http://103.55.33.27/index.php/branding/article/view/29193. Acesso em: 18 dec. 2025.