SUKOMARDOJO, Tekat; BIYANTO, Frasto; INDRAWATI, Reni Sara; BARKI, Khotimatul; SYAMSUDDIN, Syamsuddin. UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 2, n. 1, 2023. DOI: 10.15575/jb.v2i1.28966. Disponível em: http://103.55.33.27/index.php/branding/article/view/28966. Acesso em: 17 dec. 2025.