Analisis Penyusunan Pesan Persuasif dalam Program Tausiah MQ FM Bandung
DOI:
https://doi.org/10.15575/anida.v21i2.16222Keywords:
Keywords, Persuasive Message, Tausiyah Program, MQ FM BandungAbstract
Penelitian ini bertujuan mengetahui teknik penyusunan pesan secara persuasive dan informative dalam Siaran Tausiyah Motovasi Awal Pekan di Radio 102.7 MQ. FM. Penelitian ini menggunakan paradigm konstruktivis, pendekatan kualitatif, dengan metode analisis terhadap isi pesan dengan susunan pesan dan teknik komunikasi persuasif. Hasil penelitian menunjukan bahwa, dalam menyampaikan pesan perlu adanya aturan yang baik dengan pemilihan kata-kata dan pengaturan pesan didalam penyampaiannya, pesan yang tersusun dengan baik dapat memotivasi audiensnya menuju kepada tingkah laku atau sikap yang sesuai dengan pesan dakwah. Sehingga pesan yang tersusun dengan baik mempunyai dampak yang lebih efektif dari pada pesan yang tidak tersusun.
This study aims to determine the technique of compiling messages in a persuasive and informative manner in the Tausiyah Motovasi Early Week Broadcast on Radio 102.7 MQ. FM. This study uses a constructivist paradigm, a qualitative approach, with the method of analyzing the content of the message with the composition of the message and persuasive communication techniques. The results of the study indicate that, in conveying messages, there needs to be good rules with the choice of words and message settings in the delivery, well-structured messages can motivate the audience towards behavior or attitudes that are in accordance with the message of da'wah. So that a well-structured message has a more effective impact than an unstructured messageReferences
Cangara, H. (2007). Pengantar Ilmu Komunikasi, Jakarta: PT Raja Grafindo Persada
Cangara, H. (2011). Komunikasi Politik Konsep, Teori dan Strategi, Jakarta: Raja Grafindo Persada.
Company Profil Radio 102,7 MQ FM Bandung
Departemen Agama RI. (2002). Alquran Tajwid dan Terjemahannya. Bandung: PT Syaamil Cipta Media
Effendi, O. U. (2004). Dinamika Komunikasi, Bandung; Remaja Rosdakaraya
Frank, J. (1992). Public Relations, Jakarta: Erlangga
Ghazali, B. (1997). Dakwah Komunikatif. Jakarta: Pedoman Ilmu Jaya
Kountor, R. (2007). Metode Penelitian; Untuk Penulisan Skripsi dan Tesis, Jakarta: Buana Printing.
Mimbar Ulama. (1978). Radio Sebagai Dakwah
Munawir, A. W. (1987). Kamus Al – Munawir Arab – Indonesia. Surabaya: Pustaka Progresif, 1987
Rahmat, J. (2000). Psikologi Komunikasi, Bandung, Remaja Rosda Karya
Rahmat, J. (2004). Metodologi Penelitian Komunikasi. Bandung: Rosdakarya.
Romli, A. S.(2003). Jurnalistik Dakwah, Bandung: Remaja Rosda Karya
Suprayogo. I, & Tobroni. (2001). Metodologi Penelitian Sosial-Agama, Bandung: Remaja Rosda Karya
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish articles in Anida (Aktualisasi Nuansa Ilmu Dakwah) agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
